for small business owners on a budget (and the MacGyver in you)
Look, I know, as a freelance content consultant on a tiny budget, I sometimes have to be the CEO and the CFC (chief toilet cleaner) at my place of business. And you better believe that when I can afford to pawn off any dirty work, I do. But sometimes, I just have to clean my own toilets, you know? Just like sometimes you have to create your own content. That’s life. But also in life, we get by with a little help from our friends. *Here’s where I might be able to ease the pain of having to deal with your dirty content needs.
DIY Content Consultation
You own what could be a sizzling small business in your rural community, but you hate marketing and really don’t understand it. In fact, this content stuff makes you want to gouge your eyes out.
Here I come to save the day – and your eyes!
What it is
What it isn’t
Basic SEO Website Audit
Not every business owner has a website, obvi, but those who do might want to give it a little oomph, boost those rankings, sprinkle in some SEO … or at least understand what all that stuff is about and how to do it yourself. Totally possible. This will be the least scary – and most rewarding – audit of your life.
Pinky swear.
What it is
What it isn’t
I write a lot of SEO content regularly on a freelance basis for some stellar global brands, so I don’t have a super amount of bandwidth to create content full-time for one single business. I do, however, love to partner with small business owners who need a helping hand creating content on a one-off or semi-regular basis. If your marketing content is completely stressing you out, we should talk about a custom content package that works for you.
Here’s where I sizzle when it comes to creating fiery content
Website Content Creation
Maybe this is you.
You hired someone to build a brand new website for your start-up business. You love it. It’s beautiful.
And blank.
You want to fill those beautifully designed web pages with words that will woo Google and appear magically before your audience’s eyes, but the task is so overwhelming, you just throw up your hands and search for an AI tool.
Ew.
Here I come to save the day!
Specialties
Proofreading & Editing
Let me have a look.
Need an extra eyeball on your copy before you go live or to print?
Maybe it’s time you localized that global website content for U.S. English or revised that old copy for SEO, hmmm?
Or perhaps you are trying to get a job or graduate college? That’s random, I know, but why not throw one more in!
Proofreading and editing needs are endless, and ain’t nobody got time for them!
Wait.
I have time for them.
Specialties
Content Management
I can be your Robin.
After I started writing award-winning articles, a nice managing editor named Robin taught me layout and design with QuarkXPress on an alien-shaped Mac.
I think she just wanted weekends off, but whatevs. Here we are.
I later mastered Adobe InDesign, PhotoShop, Figma and WordPress. I can pretty much layout and/or design whatever in my sleep. I even made a building-sized sign once! (Not in my sleep.)
We all need a Robin in our lives, but “we” all can’t afford a full-time Robin.
Let’s talk about how I can be your Robin.
Specialties
*Disclaimer: I don’t do toilets – for free anyway. I am not opposed to getting paid to clean toilets, but it will be far less weird for me to help you with your content then to show up at your place of business with a toilet brush.
Wonder how blog posts add value to your website and boost your online business presence?
Don’t let your website presence fizzle out
Imagine your website as a single brick of charcoal. When lit, the brick burns for a hot minute and then fizzles out.
When added to other bricks of charcoal, the flame catches, and your fire grows larger and burns longer.
Getting my drift here?
Websites are a lot like bricks of charcoal. When you build one and just let it sit, it may get a few views here and there, but people are not going to find it unless you tell them that it’s there.
You have to fuel your fire.
And you guessed it, blog posts and fresh content do just that.
With a good fire, purpose-driven opportunies – like roasting marshmallows and warming your cold toesies – begin to evolve organically.
The same is true for fresh, SEO-driven content – the kindling that sparks curiosity and fuels connection with Google and your audience.
Let’s start building your fire
Sample Content Packages
Surprise! I can’t give you exact prices for most services, but one guarantee I can make is that your content package will be as unique as your business. Therefore, your content package price will be unique as well. That’s so special, right? Prices for these sample packages are not set in stone, but they give you a round-about estimate of how you can budget for your content requests.
DIY Content Consultation
Includes:
– One-hour discovery call to get to know you, your business, and your community
– A focused marketing strategy taylored specifically for your business
– Easy-to-understand guidance on how to implement your new-and-improved marketing plan
– Shareable documents you can keep and use to scale your marketing efforts as your business grows
Who is this for?
– Start-up business owners who do not have a dedicated content expert and small- and medium-sized businesses (SMEs) that have a capable writer on hand but need guidance to get started.
Why is it valuable?
Deciding how to best spread the word about your business can be daunting, but marketing your new start-up is vital to your business success. For me, the content family circle is just a bunch of cousins, some of whom you might like and some of whom you don’t need at the next family reunion. I’m good at looking at the whole picture and giving the hand to the black sheep. I can even tell you why you don’t need them. It’s probably because they never bring pie, but their might be other reasons, too. We’ll talk about ALL that and more.
Price: $300
Turn-around time: 2 business days
Basic SEO Website Audit
Includes:
– One-hour discovery call to get to know you and your brand
– Full analyzation of every page of your website with human eyes. This means inspecting your home page and landing pages for content quality, Google E-E-A-T guidelines, SEO and user experience (UX).
– Spreadsheet of every piece of copy on your website, broken down into easy-to-navigate, bite-sized pieces with recommendations of what to improve and how to improve it.
– List of recommended SEO keywords and where to effectively use them to improve your site’s organic search results.
Who is this for?
– Start-up business owners who do not have a dedicated content expert and small- and medium-sized businesses (SMEs) that have a capable writer on hand but need guidance to get started.
Why is it valuable?
Looking at a website as a whole can be overwhelming. Breaking it down into bite-sized pieces provides a visual that allows you to navigate through each page of your website one section at a time.
You will have clear direction on each piece of your website content, including word count and best places to use keywords.
Price: $180 per landing page
Turn-around time: one day for each page
Blaze a Trail Content Package
Includes all features of basic website audit, plus …
– Fresh content for all sections of spreadsheet aligned with company tone of voice, E-E-A-T and SEO guidelines
– 8 social posts to announce your product(s) and your new look, as well as grow your audience
– One round of content revisions (with one point-person, please and thanks)
Who is this for?
Start-up business owners who hate writing content and SMEs who do not have a full-time writer on hand and have a limited budget to hire one.
Why is it valuable?
On top of the reasons listed in the Get Fired Up Package, you will have ready-to-publish content for your web pages. Plus, the break-down of pages will help you easily navigate to each section. Your website will be speaking to your audience in no time!
Base Price: $300 (retainer fees for services must be paid before starting any projects)
Landing pages: $450 each
Turn-around time: 3 days per landing page
Keep Sizzlin’ Content Package
Includes everything from Blaze a Trail Package, plus …
– 8 SEO-keyworded blog posts (1,500-2,000 words) or newsletters expertly written for your audience
– List of 16 blog/newsletter topics you can use for fresh content over the course of a few months. (Yes, this is a dirty ploy for you to hire me to write them.)
– 8 social posts (that’s 16 altogether!)
– One round of revisions for each blog post and social post (with one point-person, please and thanks)
Who is this for?
Start-up business owners who would rather gouge their eyes out than write a blog post, SMEs and already-established businesses that want to connect organically with their audiences but don’t have enough in-house bandwidth to scale production.
Why is it valuable?
The Keep Sizzlin’ package is a one-time investment that lends a year’s worth of scalability. It’s a one-and-done deal that might sting your budget initially but will pay off in the next three quarters.
It’s a gift to your business that keeps on giving.
Price: $5,120 (plus cost of website audit)
Turn-around time: 30 days
*Blog posts and newsletters can be combined. For instance, you can order four blog posts and four newsletters.
Blog Ignite Package
– 1 blog post per month x three months (1,500-2,000 words)
– 1 newsletter per month x three months (up to 750 words)
– 4 social posts per month x three months
Price: $2,550
Blazing Blog Package
– 2 blog posts per month x three months
– 2 newsletters per month x three months
– 8 social posts per month x three months
Price: $5,000
Sizzling Blog Package [BEST DEAL]
– 4 blog posts per month x three months
– 4 newsletters per month x three months
– 16 social posts per month x three months
Price: $9.990
CV and Resume Revisions
CVs and resumes – $40 per page
Cover letters and personal statements (up to 750 words) – $45
*Combined services – $80
*Military member? Enjoy a 10% discount on combined services.
Ready to talk about your content needs?
Get in touch!
Frequently Asked Questions
Who do you work with?
I work with small business owners, rural community leaders, global brands, and content agencies on a freelance and contractual basis. I furnish one-off services and work on longer-term projects (3-6 months) that require up to 10-15 hours per week.
Why should I work with you?
Well, I’m fun, for starters. But I am professional, too. I’ve been working remote since 2008 and have never missed a deadline – by more than an hour anyway. (Don’t talk to my former pressman.* He’ll rat me out.) I care about your content as much as you care about your business. Seriously. Your success is my success, and I am passionate about all the people being successful – in ethical and fulfilling ways, of course.
👉 *When we were printing your paper, The Grant County Goat Review, you were on time more than most.” ~ John Franz, former printer and professional smart-ass.
How can you help my business with content?
I have been writing for public awareness, tourism, government, and all manner of non-profit and business needs more than 25 years, and I’ve seen content do miraculous things – establish state-wide grant programs, provide urgent travel advice, update buyers on vineyard stocks. Ok, not everything enacted through content is miraculous. But you can’t deny that content makes the world go ’round – even in small-town America. With valuable content, your small business can join the rat race … er, I mean … the bustling, always-exciting, world of business marketing – with a competitive edge. Yay.
What is your turn-around time?
Good question. What are your project specifications? These are things we will talk about during our discovery call, but you can be certain that we will agree on an acceptable date for you, and your content will be delivered before that deadline (or I will send a super nicely worded note telling you why it might be a couple minutes late. I’ve only had to do this twice. I’m human.)
Why is SEO important for my website?
Your website “lives” in a domain that is governed mostly by Google. Basically, Google is your landlord and head of the online Neighborhood Watch community. This is a good thing because when it sees a community member not putting forth a lot of effort – or worse, trying to con other community members – Google gets a little offended and gives that website the hand. Google likes websites to be honest, valuable, and user-friendly. That’s what SEO does. It’s not rocket science. It’s just good manners. I started studying SEO in 2017, and I keep up with latest trends so you don’t have to. If you just need to know the best places to use SEO on your website, check out the Basic Website Audit section, and give me a ring-a-ling.
How do we get started?
Just fill out that contact form up there, and shout, “Hey, I need some help!” And I’ll reply, and we’ll talk, and you will breathe a sigh of relief after that. Promise.
What are your prices for copywriting and creating content?
Somehow, I knew you were going to ask this question! So, I saved the best for last. Most project prices are discussed during our inital discovery call and then agreed upon in a follow-up quote. However, I do have set rates for DIY content consulations, basic website audits and some proofreading services. You can find those rates – and so much more! – in that handy dropdown section above titled Semi-Straightforward Pricing Options.